Today, Hubei Wufeng Grain Machinery Co., Ltd. officially launched "XiaoWu", the first enterprise-specific IP image in China's grain processing machinery industry. This is not only a crucial milestone in Wufeng Grain Machinery's 71-year brand development history, but also an innovative exploration in the industry's brand building, marking that Wufeng Grain Machinery embraces the new era and connects with new partners with a younger and more three-dimensional posture.

The Birth of "XiaoWu"

The name "XiaoWu" originates from "Wufeng" (the company's name), implying inheritance and a sense of belonging, and reflecting Wufeng's vision of being rooted in China while looking at the global market. The birth of "XiaoWu" is rooted in Wufeng Grain Machinery's profound industry accumulation and innovative genes, and its design concept aims to perfectly integrate the professional technical core with a warm brand expression.

Design Inspiration and Technical Elements：

The Crown of Wisdom：Its design is inspired by Wufeng Grain Machinery's core patented technology—the upper suction structure device—and cleverly incorporates the Wufeng Logo, symbolizing technological innovation and industry leadership.

The Source of Core Strength：The abstract design of the brain represents the core component of grain processing equipment—the rice milling chamber assembly. It stands for the efficient, precise and reliable technological foundation of Wufeng's products, and is the source of "XiaoWu"'s professional wisdom.

The Body of Ingenuity：Adopting the shape of overalls with tool belts, it embodies the anthropomorphic characteristics of mechanical equipment and pays tribute to Wufeng's craftsmanship spirit rooted in the frontline for 71 years.

Get to Know "XiaoWu"

As a professional partner of Wufeng people, "XiaoWu" represents the image of hundreds of Wufeng employees. He is positive and uplifting, passionate about innovation, dedicated to research, eager to learn and think, and committed to serving customers. In the future, "XiaoWu" will work together with Wufeng people to carry forward the corporate spirit of "Cooperation, Focus, Responsibility, Innovation and Excellence", and strive to be a more customer-satisfying grain machinery service provider.

The Multidimensional Roles of "XiaoWu"

"XiaoWu" is not a single image, but an extensible "professional role matrix" that accurately conveys the value of Wufeng people in different fields. Currently, two professional roles of "XiaoWu" have been unlocked: Engineer "XiaoWu" and Salesperson "XiaoWu". In the future, more roles will be continuously unlocked to build a complete visualized image of Wufeng's professional service system.

Image Features: Dressed in classic overalls with tool belts, holding tools, and wearing a focused and wise look in the eyes.

Representative Values: Strong R&D capabilities, exquisite manufacturing technology, ultimate pursuit of technological innovation, and rigorous quality control. He is the technical backbone behind the outstanding performance of Wufeng's products.

Image Features: Dressed in a professional and appropriate shirt, tie, and trousers, holding a document bag, with a sincere and confident smile on the face, ready to go at any time.

Representative Values: Customer-centric service philosophy, professional quality of rapid response, firm steps in deeply cultivating the market, and trustworthy cooperative partnership. He is the bridge connecting customers' needs with Wufeng's solutions.

Please stay tuned for more exciting presentations from "XiaoWu" and its professional team...